Health insurer promotes brain training
- Tue, 9 Oct 2007
Leading US insurer Penn Treaty is offering policy holders the opportunity to try a computer-based mental exercise program, in the belief that it will stave off age-related memory loss in thousands of its clients.
The computer program has been hailed "one of the medical breakthroughs of the year" by CNBC. The program guides listeners through a series of exercises designed to improve memory, strengthen communication and sharpen thinking. In recent trials participants, aged over 60, showed astonishing gains in memory and mental agility - equivalent to 10 or more years of improved brain functioning - compared with the control group who did not use the brain exercises.
The computer-based exercise program is the first of the insurer's platform of "wellness programs that may enable [policy holders] to lead longer, healthier, happier lives," a spokesman told CNN. For the full report click here.
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